Regardless of your business model or POS system, selling E-certificates and gift cards can have the potential to boost sales. They’re a great way to encourage first-time customers, strengthen customer loyalty and build brand awareness. However, you need to make sure that you’re doing it right.
Securing Future Dining Experiences
Selling e-certificates and gift cards is an easy way to boost sales for your restaurant. This is because they allow you to earn extra money when your doors are closed as well as while your restaurant is open. It’s also a great way to show your customers that you care about them. They will be more likely to recommend your restaurant to others if they feel like you’re willing to go the extra mile for them.
Branding
A brand’s identity is its reputation. Whether you want it to be serious and professional or humorous and edgy, a strong and consistent identity on your bags, point-of-sale products, carts, and other paraphernalia will help your brand stand out from the crowd. Branding your gift cards is an easy way to boost sales. By branding your gift cards with a unique logo and other visuals, you’re reinforcing your business’s identity, giving customers confidence that they’re buying from the right company, and bringing pride to your employees.
Offer Different Dollar Levels
While gift cards are a great way to increase sales at your business and reward loyal customers, you need to market them effectively in order to reap their benefits. One easy way to do this is by offering different dollar levels on your gift cards. For example, if you typically sell $25 gift cards, consider offering $50 and $100 versions. This will help your customers get more value for their money. Also, it will encourage them to use their card a second time.
No Expiration Dates!
In most cases, gift certificates and gift cards should not include an expiration date as expired gifts are often forgotten or lost. For companies, removing an expiry date makes it easier for them to recognize the value of gift cards as revenue. That means they’ll have a bigger customer base, better cash flows and higher profits. However, it is important to note that removing expiry dates also means that their liabilities will increase on their balance sheets. This increases both their administration costs and their cost of capital, which is generally bad news for retailers.Contact us to learn more today!