5 Tips That Will Make Your Walk-Up Window Stand Out From The Competition
Having a walk-up window can be a great way to attract customers to your food service-oriented business. However, it’s important to keep in mind that operating a successful walk-up window requires careful planning and attention to detail, including a reliable POS system. This week, we’re sharing 5 tips that will make your walk-up window stand out from the competition and ensure you maintain happy customers.
1. Easy & Fun!
If you are considering a walk-up window for your business, there are several things that you need to consider. First, you need to make sure that it will be easy to operate. One of the best ways to ensure that your window is operating smoothly is by making it easy for both customers and employees. You can do this by installing the window at a suitable height, providing ample signage and ensuring that there is a clear path from the street or sidewalk to the walk-up window. Another thing you can do to make your walk-up window stand out from the competition is by creating a fun and creative display that will entice people to stop by. For example, Cole Hardware in San Francisco created a farmers market with light bulb carrots and radishes to draw attention to their window.
2. Convenience Is Key
A walk-up window is the newest, fanciest thing to hit the culinary scene and is often the brainchild of a restaurant owner who has spotted an opportunity to improve take-out speed and convenience. The benefits of a walk-up window are manifold; it slashes delivery costs, improves efficiency and provides an attractive and interactive customer service area for customers. To make it most effective, you’ll want to consider the size, shape and layout of your walk-up window. For the best results, reach out to your local municipality to find out what codes they have in place and how you can incorporate them into your design plans. You’ll also need to identify your busiest take-out and delivery hours and set up the windows as efficiently as possible in the early stages of planning.
3. Incorporate The Latest Technology
A walk-up window is a great way to showcase your best dishes and give customers a chance to sample something new. Whether you’re serving breakfast, lunch, dinner, or a cocktail at the bar, a well-designed window can be a game changer. The best walk-up window is designed to be an easy, no-fuss experience for both your staff and your customers. This means it should be functional and stylish at the same time. For instance, an automated system that alerts staff of the presence of a customer may be the best way to ensure no one is left standing or waiting. The aforementioned technology can include features like a camera, LED lights, or even a sensor that notifies you of a delivery. In addition, it should stand out from the competition by incorporating the latest POS technology—like SpotOn’s products designed especially for restaurants—to improve customer service and employee safety.
4. Cater To Your Audience
If you’re opening a new store, or if your current establishment is considering adding a walk-up window, there are a few things you can do to make it stand out from the competition. These tips will help you attract more customers and increase your revenue. First, consider who your target audience is and how they spend their time. For example, is your store located in a shopping center where people have time to leisurely stroll around? Or, are you in a fast-paced area where people have little time to shop? Once you’ve identified your target audience, you can start designing a display that will appeal to them.
5. Keep It On Brand
A successful walk-up window is one that reflects your restaurant’s brand. It should be a focal point, and you want it to be easy for customers and delivery drivers to see it. Put up clear signage that identifies your restaurant, its takeout and delivery menu, and a QR code if you offer online ordering. It should also be in a place where your staff can set customers’ orders. In addition, your window should be very easy to operate and self-closing windows are often a great option because they make your employees’ job easier. If your local codes allow it, you may even want to consider going for a touchless system that automatically closes the window when someone is at the pickup area. This will increase the efficiency of your staff and improve the overall transaction experience for everyone. Contact us to learn more today!
5 Tips That Will Make Your Walk-Up Window Stand Out From The Competition